Invictus Business Club
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I help founders move from thinking to doing — by turning data, knowledge, and insight into disciplined execution through community and coaching.
Mission & Values
Execution Over Intention Ideas, plans, and insight only matter when they result in action. Progress is measured by movement, not thought. Clarity Through Honesty Reality is more useful than optimism. Decisions are based on facts, constraints, and metrics, not narratives or hope. Responsibility Before Scale Founders own outcomes. Blame, excuses, and deflection are replaced with clear accountability. Simplicity Creates Leverage Complexity hides problems. Invictus prioritises focus, constraint-first thinking, and doing fewer things well. Systems Beat Heroics Sustainable businesses are designed, not carried. Reliance on individual effort is a failure of structure. Calm Authority Confidence comes from control and evidence, not noise or urgency. The tone is steady, precise, and deliberate. Progress Is the Standard Engagement without movement is not success. Visible, repeatable progress is the baseline expectation.
Who Is This For?
Not For
- Are looking for motivation, mindset work, or emotional reassurance
- Want quick wins, shortcuts, or “growth hacks”
- Prefer consuming content to making decisions
- Avoid accountability or resist being challenged
- Are early-stage and still learning basic business fundamentals
- Want hand-holding, hype, or constant validation
- Treat community as networking or self-promotion
- Expect progress without disciplined execution
Perfect For
- Already know a lot about business, but feel progress is heavier than it should be
- Are open to confronting uncomfortable truths about their role in the business
- Want execution, not more information or inspiration
- Are willing to prioritise, simplify, and focus on the real constraint
- Accept responsibility for outcomes rather than blaming circumstances
- Value calm, structured progress over hype or intensity
- Want to reduce founder dependency and build a business that runs without constant intervention
Key Benefits
- Clarity on What Actually Matters
- Faster, Cleaner Execution
- Reduced Founder Dependency
- Calmer Operations
- Better Decision Quality
- Increased Leverage
- Leadership Independence
- Confidence Through Evidence
- Strategic Optionality
Community Culture
The Invictus Business Club is a disciplined, execution-led community built for founders who take responsibility seriously. It is not a networking group, support forum, or motivation space. Members are expected to engage honestly, think clearly, and act deliberately. Progress matters more than presence. The culture values clarity over comfort. Conversations are direct, respectful, and grounded in business reality. Assumptions are challenged. Excuses are not rewarded. Insight is only useful when it leads to action. Members share openly, but not performatively. Wins are measured in movement and outcomes, not noise. Struggle is acknowledged, but never indulged. The standard is ownership. There is a strong bias toward focus and simplicity. One problem at a time. One constraint at a time. Execution before expansion. The tone is calm and professional. No hype. No hierarchy posturing. No guru dynamics. Experience is respected, but no one is above the work. Invictus attracts founders who want to build businesses that function without constant intervention — and who are willing to do the disciplined work required to get there.
Meet the Team
Craig Carden
Invictus Business Club exists to close the gap between knowing and doing for experienced founders. Many capable owners aren’t short on ideas, but are constrained by execution, complexity, and founder dependency. Invictus is an execution-first system that removes noise, exposes real constraints, and forces clear decisions and action—helping founders build calmer, more independent businesses that actually move.
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