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Do you know the feeling, when you spend time and money in building something. And then you go to market and no one really cares? There is no real demand and certainly not enough sales. People don't get what you offer and you struggle to explain it? Then you came to the right place. This feeling arises, when you don't understand your customer enough. Here in Creating Progress, we help you understanding exactly, under which circumstances customers buy your products and when they don't. And then we show you, how to turn that knowledge into powerful business strategies. So you can build products, that customers love. And sleep safe and sound at night, knowing exactly what to do. Not to forget all the money you are going to safe, building only meaningful stuff that works 😅
Help you understand how to make people buy your stuff. Deeply understand your customers decision making processs and use it for: - Optimized messaging - Perfect product market fit - And systems that make success in your business reliable
Friendly, helpful, honest, strategic
Martin Betz
I am Martin and I run a strategic customer research agency. We help companies that are sick of building stuff no one wants. That's why we started this community (Creating Progress), so that more people can create products and services that people actually love. I have worked 18 years in building products people love and I am sharing what I learned.
5 reviews
This community helped me see sales and customer understanding through a much more precise lens. The discussions improve how you qualify, how you message, and how you move from interest to intent, while keeping a human and trust-based approach. If you are serious about understanding what your customers truly want and turning that into clearer offers and better decisions, Creating Progress is worth your time.
I joined through a recommendation and I have to say that this community is just fabulous. You get top-notch content, it is very well facilitated and most of all you learn a lot about about your customer, positioning yourself and your offerings and how to sell yourself in a better way to increase your revenue.
I met Martin through networking and was immediately taken by his wonderful spirit, his energy, and sense of humor. Even better to find out he's great at what he does and very helpful in nurturing and teaching people to grow their businesses. Martin is very knowledgeable and good at what he does, and I recommend being part of his community.
This community is focused on Jobs to be Done and the question how to convince customers to switch to your Product. Run by the most proficient JTBD experts I know.
Gotten some really unique perspective and great insight from Martin at Creating Progress!
