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Creating Progress

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Do you know the feeling, when you spend time and money in building something. And then you go to market and no one really cares? There is no real demand and certainly not enough sales. People don't get what you offer and you struggle to explain it? Then you came to the right place. This feeling arises, when you don't understand your customer enough. Here in Creating Progress, we help you understanding exactly, under which circumstances customers buy your products and when they don't. And then we show you, how to turn that knowledge into powerful business strategies. So you can build products, that customers love. And sleep safe and sound at night, knowing exactly what to do. Not to forget all the money you are going to safe, building only meaningful stuff that works 😅

Written by the community owners

Mission & Values

Help you understand how to make people buy your stuff. Deeply understand your customers decision making processs and use it for: - Optimized messaging - Perfect product market fit - And systems that make success in your business reliable

Who Is This For?

Not For

  • Non-business people
  • People unwilling to act
  • People that think they already know everything

Perfect For

  • Business decision maker
  • Founder, CEO, Manger
  • Who want to make data driven decisions in their business
  • And understand that business without customer understanding doesn't work

Key Benefits

  • Access to our Jobs to be done innovation framework
  • A community of likeminded people that help you get through the struggles of becoming customer centric
  • Expertise that delivered on over 1000 projects from small bikeshops to multi-national enterprise customers

Community Culture

Friendly, helpful, honest, strategic

Meet the Team

Martin Betz

I am Martin and I run a strategic customer research agency. We help companies that are sick of building stuff no one wants. That's why we started this community (Creating Progress), so that more people can create products and services that people actually love. I have worked 18 years in building products people love and I am sharing what I learned.

5.0

6 reviews

5.0(6 reviews)
Steven Cruz
Steven Cruz
Verified

Absolutely Amazing!!!

I was having some problems finding my customers, but Martin made me realize that I wasn't having problems with that, I was having problems with my thoughts. I won't give away his secret (he gave me a gold nugget), but I will say that his method basically gave me an insight into what Ido that will make customers gravitate towards it because I not only KNOW my "why", I understand it on a whole new level. A million thanks to the man Martin Betz! I'm looking forward to continuing my work with him!!

BEFORE:

Confused

AFTER:

Clear

R
Ralf Metz

From Interest to Intent, With Trust

This community helped me see sales and customer understanding through a much more precise lens. The discussions improve how you qualify, how you message, and how you move from interest to intent, while keeping a human and trust-based approach. If you are serious about understanding what your customers truly want and turning that into clearer offers and better decisions, Creating Progress is worth your time.

B
Benjamin W

Worth joining

I joined through a recommendation and I have to say that this community is just fabulous. You get top-notch content, it is very well facilitated and most of all you learn a lot about about your customer, positioning yourself and your offerings and how to sell yourself in a better way to increase your revenue.

K
KRISTA MELANSON

Martin cares deeply. And that shows in his community.

I met Martin through networking and was immediately taken by his wonderful spirit, his energy, and sense of humor. Even better to find out he's great at what he does and very helpful in nurturing and teaching people to grow their businesses. Martin is very knowledgeable and good at what he does, and I recommend being part of his community.

E
Eberhard Schächterle

Great community for product people that want to understand their customer

This community is focused on Jobs to be Done and the question how to convince customers to switch to your Product. Run by the most proficient JTBD experts I know.

B
Bill Hazelton

Creating Progress Has Been Super Helpful!

Gotten some really unique perspective and great insight from Martin at Creating Progress!