From Job to CEO: The Experiment vs The Content Revenue Lab

I really enjoy how Niky is keeping it real and is sharing her experiments.

I really enjoy how Niky is keeping it real and is sharing her experiments. In the online world, I've seen so many people making fake claims and claiming overnight success. We need more people like Niky who's sharing experiences, analyzes her results and shares useful info with us without holding back. That's what a true leader does.

Morgane Rose · Jun 9, 2026

If you are building a business and tired of the polished, highlight-reel version...

If you are building a business and tired of the polished, highlight-reel version of entrepreneurship, this one is for you. From Job to CEO: The Experiment by Niky is something I have genuinely been enjoying lately. Every month she runs a real business experiment and shares exactly what she is doing, what is working, what is not, and what the numbers actually look like. Nothing hidden. No curated success story. Just the honest, unfiltered reality of building something and figuring it out in real time. As someone who is also in the messy middle of building a business, that kind of transparency is rare and genuinely refreshing. It makes you feel less alone in the parts nobody usually talks about. If you are growing a business or thinking about starting one, this is the kind of community that actually teaches you something without making you feel like you are already behind. Highly recommend. 💛

Niki is building a business in public, while having a job and a family!

Niki is building a business in public, while having a job and a family! I recently joined Niki's community and I really like it there. I admire how bravely and openly Niki is sharing her journey of building a business while having a full time job and a family. As someone with a big family and other commitments myself, I learn from Niki. My favorite part is that Niki is treating everything as an experiment . If you have a job, a family, other commitments, but still want to build a business, this is the best place to learn that, and to find your people!

Lidia Axe · Jun 5, 2026

Best YouTube Marketing Community

Hi everyone, I'm Lana Liquity and I joined the Content Revenue Lab because my goal this year is to get 100 subscribers on my YouTube channel. I've had it for several years but I haven't really worked on getting a lot more subscribers and I joined the Content Revenue Lab so I can hit my goal of getting 100 subscribers before the end of this year so I can increase the number of people who see my podcast, Self Publishing for Professionals. Being a member in Dez's Content Revenue Lab has been like, if I said incredible, I would be downplaying it. Dez drops the best information in little bites so you can follow along and easily implement the action steps he tells you to take. And it's all from his experience. It's not inflated, it's not fluffed, and it's not BS. This is what Dez uses to get his YouTube channel more subscribers, more views, and get the right people to his channel. And these are effective practices that work. If you are looking to get the right subscribers to your YouTube account and want to take those subscribers and convert them into paying clients on Skoll, you should join the Content Revenue Lab. The Content Revenue Lab is not for people who are using YouTube as a hobby or just playing around with videos and throwing them up there. The Content Revenue Lab is for serious people who want to generate serious business and generate the right traffic to their platform, to their Skoll community, and to their YouTube channel.

My favorite community about YouTube on Skool.

My favorite community about YouTube on Skool. What I love the most about Content Revenue Lab, that Des, the founder & host, is very responsive to any questions YT related, he shares everything and does hold back. Not only that, but his answers are real and practical, easy to implement. Des's presentation at the Community Clinic event in my community on YouTube was one of the most popular ones. If you have YT channel, or planning one, to help you grow your business, then I highly recommend you join Content Revenue Lab.

Lidia Axe · Jun 5, 2026

I joined The Content Revenue Lab because Des teaches YouTube strategy in a way...

I joined The Content Revenue Lab because Des teaches YouTube strategy in a way that finally feels simple and doable. The community is built for creators 40+ who want to learn the same systems he used to build a full-time income from a smaller YouTube audience. What drew me in was the way Des explains things. His approach is different from so many other creators I have learned from. He breaks down YouTube strategy in a way that makes sense, without making you feel overwhelmed. Des is a phenomenal instructor. He truly knows his stuff, but what stands out even more is how much he cares about his members. He is willing to go above and beyond to help people understand, take action, and grow. Since joining The Content Revenue Lab, I have grown in how I think about my YouTube content, but also how I think about my business overall. I now have a clearer way to strategize, create, and move forward. Thank you, Des, for all that you do.

Tonia Stoney · Jun 2, 2026