Shannon is truly the best of the best when it comes to course creation. She has an incredible ability to break down the process in a way that makes it clear, doable, and meaningful, especially for those of us who want to teach with real impact and create high-quality courses. What sets Shannon apart is not just her expertise, but how she shows up. She brings in thoughtful guest experts who genuinely complement the course-creation process, is responsive and present with questions and needs inside the community, and has built a cohesive, supportive space for creators. I’ve used her framework to build two signature courses, and I continue to come back to it. If you’re serious about creating courses that are well-designed, aligned, and effective, Shannon and The Build Lab need to be part of your plan.
