the skool CLASSIFIEDS vs "Your Best Course" Build Lab

The skool CLASSIFIEDS helps you win!

Hey, everybody. My name is Matt and I have been a member of the Classifieds now for almost six months, I believe, and it has been awesome. Shannon has cultivated a really cool culture here and everybody is just going around and obviously sharing and promoting, but also reacting to and using it as a vehicle for discovering new communities. So it's been a really, really awesome space to be in and yeah, I'm definitely happy that I joined. So being a member has been really cool because I am able to obviously learn firsthand about all sorts of incredible communities, but as a premium member, I can also go around and promote my community and even do masterclasses inside, which has been really awesome. I've learned a lot from the people who are doing masterclasses. And because you need to think about how to kind of pitch and promote what you're working on, it is also a forcing function, just being there and seeing what's working well for other community builders and how they're going about posting things. And then of course, getting shout outs from other members has been really fun. So other members are using their daily allotment of posting ability to actually even shout me out, which has just inspired me to shout them out. And it's like a really cool reciprocal sort of thing. So I'm really been enjoying being a member in that regard as well. So, if you need practice pitching or promoting or just generally learning how to better share the value of your offer, the Classifieds is a really awesome place to be because you can go and do so and try all sorts of different things all the time. So, it's really special to go and have an environment that welcomes you in doing that, but also you get to see tons of other people going about doing it. So, if you really want to go and grow in that way, I would say that's going to be a good fit. If it wouldn't be a good fit, it's probably going to be people who just want to promote and don't actively want to engage or be a part of the community in any way. If you're just looking to kind of like spit out all your stuff and go and leave, then that's not great. But, you know, if you want to become part of the community, if you want to eventually do a masterclass, you know, you want to contribute and comment there, I think the Classifieds is a great place to be for those kinds of folks. So, for all those of you who fit in that bill, we'll see you inside.

Matt Burns · May 1, 2026

best helpers

sharing so many other communities and helping people keep their communities out there

Tara Miller · Apr 9, 2026

Shannon's community is the best place to find out what is happening on other...

Shannon's community is the best place to find out what is happening on other Skool communities and promote your own events, products and community. And Shannon goes above and beyond to help you succeed in Skool!

Sharon Jones · Mar 30, 2026

Building a course? Build Lab will help you make it a standout.

Shannon is such a wealth of knowledge and inspiration. I joined Build Lab late in the game... my course was already built out and launched. But as I'm going through the classroom here, I'm finding so many opportunities for improvement. Most coaches just say "build a course, you'll make money!" But Shannon actually teaches you HOW to do it. With grace, patience, and encouragement every step of the way.

Liisa Reimann · Jan 23, 2026

High-Impact, High-Value Support for Course Creators

Shannon is truly the best of the best when it comes to course creation. She has an incredible ability to break down the process in a way that makes it clear, doable, and meaningful, especially for those of us who want to teach with real impact and create high-quality courses. What sets Shannon apart is not just her expertise, but how she shows up. She brings in thoughtful guest experts who genuinely complement the course-creation process, is responsive and present with questions and needs inside the community, and has built a cohesive, supportive space for creators. I’ve used her framework to build two signature courses, and I continue to come back to it. If you’re serious about creating courses that are well-designed, aligned, and effective, Shannon and The Build Lab need to be part of your plan.

BrendaOT · Jan 15, 2026