How much does EDDM postage cost per piece?

EDDM Retail postage is currently $0.26 per piece, and BMEU is currently as low as $0.259 per piece. Printing and design cost extra.

Does the price include printing?

No. The postage price covers delivery only. Your printer sets the price of the cards.

What is the minimum for EDDM Retail?

Each Retail mailing needs 200 or more pieces or 50 or more pounds. You can send up to 5,000 pieces per day per 5-digit ZIP Code.

Do I need a permit for EDDM?

Not for Retail. USPS says no special mailing permit is needed. BMEU is paid with a bulk mailing permit.

How do I work out cost per customer?

Add postage, printing and design, then divide by the new customers the mailing brings. That is your CAC for the mailing.

Every Door Direct Mail cost per piece

Every Door Direct Mail Retail postage is currently $0.26 per piece, so 1,000 pieces cost $260 in postage. That is postage only. USPS publishes no print or design price, so your printer's quote is the other half of the bill.

The BMEU option is currently as low as $0.259 per piece and is paid with a bulk mailing permit. Retail needs no special permit, at least 200 pieces per mailing, and up to 5,000 pieces per day per ZIP Code.

The catch is the total. Add the printing and design to the postage before you pick a route, and divide by the new customers you win.

What does the card itself cost?

Your printer sets that price, because USPS lists none. Get a written quote for the size and quantity you want before you pay any postage.

Take a made-up printer quote of $200 for 1,000 cards. You would pay $460 in all, or $0.46 a household.

How few can I send?

Two hundred pieces at the Retail rate, with up to 5,000 a day per ZIP Code. At $0.26 a piece, 200 pieces is $52 in postage.

The Domestic Mail Manual makes an exception for a ZIP Code with fewer than 200 deliverable addresses.

Do I need a permit?

Not for Retail. USPS says no special mailing permit is needed. The Domestic Mail Manual adds that EDDM-Retail carries no annual presort or mailing fees.

BMEU is the other route. You pay with a bulk mailing permit, and USPS states no volume limit on the size of the mailing.

What does one customer cost me?

Your total spend divided by the new customers it brings, which is your CAC. In that made-up example, $460 that wins two customers is $230 each.

Whether that is worth it depends on what a customer leaves you after costs. See CAC payback period for the math, and direct mail response rate before you guess at a rate.

What do I do next?

Get a printer's quote, add it to the postage, and read what is CAC before you commit to a route. The full walk-through is Every Door Direct Mail for service businesses.

Reviews on your own page work next to any mailer, since a prospect can look you up before they call. You can get your free page or see how it works.

How much does Every Door Direct Mail cost?