Founder, ProveWorth
Who out there doesn’t want to have their marketing completely automated?
When I first heard the term vibe marketing, I rolled my eyes. Another buzzword, right? But after diving deep into James Dickerson's work, I discovered this is a fundamentally different way to think about marketing and business growth.
Below are a few practical resources I’ve found to help you get started (that have also helped me):
James Dickerson’s “Vibe Marketers Community”
James (aka @boringmarketer) drops some of the clearest, most principle-driven advice I’ve ever heard on building a reputation in the creator economy.
"Vibe Marketing 2025: A Comprehensive Guide" by Writesonic
A step-by-step guide to building AI-driven campaigns, with examples like Coca-Cola's "Create Real Magic" and Heinz’s "A.I. Ketchup."
Reliablesoft's Vibe Marketing Process Map
A four-phase framework for fast campaign execution using AI, from idea generation to real-time optimization.
Chatbase's "Getting Started with Vibe Marketing" Series
Focuses on using chatbots and AI tools to reduce inefficiencies, with examples from Camping World and Zalando.
These resources work together to help you build campaigns that resonate emotionally, strengthen trust, and drive measurable results.
Here's what most marketers get wrong: They think vibe marketing is just an automated way to be "authentic" or "relatable." But the brands winning with this approach have cracked a deeper code. They've figured out how to make their audience feel understood at a neurological level. And once you understand that psychology? Boom - everything changes.
Also found this video to be a great primer, since it discusses old funnels vs new funnels and has Alex Lieberman, who is the cofounder of Morning Brew and StoryArb.
Transform from marketer into marketing team.
I’ve explored hundreds of communities for ProveWorth.com, and what makes The Vibe Marketers stand out for…well… its vibe.
A few things that jumped out to me inside the community:
No dopamine traps. It’s not about engagement farming. It’s about compound learning accelerated by impactful tools.
Members are builders. Actual creators, freelancers, and marketers who want traction.
Tons of tutorials and playbooks. Everyone’s promising the next big growth hack, going viral is framed as the only path to credibility, and hype often drowns out substance. Inside the community there’s a wealth of actual instruction.
I mean…check this out, and there’s tons more getting added all the time.
The MCP masterclass was especially helpful considering how important Model Context Protocol is for learning how to best leverage AI for making marketing that much easier. Yes, it’s hard to start but spending a few weeks deep diving puts you in the top 1% of marketers.
After spending a ton of time inside James Dickerson's Vibe Marketers community, I've picked up some counterintuitive lessons that completely changed how I think about marketing. James, known as the "boring marketer," focuses on automating growth with AI workflows and agents rather than chasing flashy tactics.
Here are the insights that stuck with me:
I used to obsess over reach and impressions. But James flipped my perspective. Attention without depth just creates noise. Trust becomes your real asset. Your content should earn it, not just grab it. Like in what you’re reading right now - how do I get you to trust me and what I’m saying here? Well, giving you the sauce, as Greg Isenberg would say!
When you focus on building trust over time, your audience actually listens when you have something important to say. Hopefully you’ll be here listening too. :)
Too many creators pump out content without thinking about how it reaches the right people. James breaks this down perfectly in his community discussions. You can have the best content in the world, but if your distribution strategy is broken, you're just shouting into the void.
Most people over-invest in creating more content and under-invest in getting their existing content in front of the right eyeballs. The best businesses in the world will never grow if no one knows they exist.
Every time I check the community, I'm reminded that it's not about gaming the system. While everyone else is drowning in Slack threads, waiting on approvals and meetings, vibe marketers are running 100 experiments with AI agents doing the heavy lifting. In fact, the Skool community started as a Slack and conversations got lost… things became far too chaotic.
Real growth happens when you find your people and prove your worth consistently over time. The algorithm will follow.
If you're a creator, solopreneur, or marketer who's exhausted by the constant hustle culture and ready to build something sustainable, then yeah buddy it’s a good one.
The community gives you access to thousands of collaborators, ideas, and workflows from people who actually understand the difference between growth and noise. At the time I’m writing this it’s over 2000 people.
You won't get overnight success stories or get-rich-quick schemes. You'll get frameworks that work, AI tools that actually save time, and a community that values building real businesses over vanity metrics.
In a world obsessed with shortcuts, that's surprisingly rare and incredibly valuable.
In early 2024, I came across Writesonic's guide - a detailed roadmap for reshaping campaign strategies and fostering emotional connections with audiences.
One of the most striking takeaways from the guide came from its performance data. Samanyou Garg, Founder and CEO of Writesonic, shared that early adopters of vibe marketing are achieving efficiency gains of 5–10× compared to their competitors[1]. Those figures are hard to overlook.
This strategy not only speeds up campaign creation but also elevates emotional storytelling by leveraging data insights - all while keeping the human connection intact.
The guide provides a practical framework for marketers, including steps to audit their existing marketing tools, identify areas for automation, and use AI for tasks like creating ads and crafting email sequences. It’s a fresh perspective that challenges the traditional marketing playbook.
Writesonic emphasizes that brands must move away from rigid, static strategies and adopt dynamic systems to thrive. At its core, vibe marketing is about creating emotional connections that resonate with consumers. The guide argues convincingly that people value meaning and emotional depth far more than traditional, one-dimensional advertising.
Yes, they want to promote their tool but I also found the commentary they sources particularly fascinating.
The lessons across all the commentary I’ve been seeing are the same - we’re seeing changes 100x faster than most people are used to.
This is because unlike traditional methods that often require large teams and long timelines, vibe marketing enables even a solo marketer to launch campaigns in mere days - or even hours - slashing marketing costs by as much as 70–80%[1].
A key point in the guide is its perspective on AI. Rather than replacing human creativity, AI is presented as a tool to amplify it. The guide underscores the importance of keeping humans in the loop for critical tasks like approving creative elements, managing budgets, and fine-tuning tone. This balanced approach reassured me that these techniques could be implemented without losing the personal touch so essential for connecting with audiences. These insights opened the door to exploring more dynamic and emotionally driven marketing strategies.
What stood out to me about Reliablesoft’s approach is how they simplify the shift from traditional marketing to vibe marketing. Their process map doesn’t just offer a theoretical framework - it lays out a practical, step-by-step guide that’s easy to follow and implement.
Reliablesoft defines vibe marketing as more than just a trendy term:
"Vibe Marketing is a new marketing approach that leverages AI-driven automation and specialized tools to dramatically accelerate campaign creation, testing, and optimization. It transforms traditional multi-week marketing cycles into rapid, agile processes that can launch within days or even hours." [7]
This definition immediately resonated because it addresses a common frustration in marketing: the endless cycle of planning and revisions that delays campaigns.
Their process map is broken into four key phases: Idea Generation and Strategy, Content Creation, Campaign Launch, and Real-Time Tracking and Optimization. What makes this method stand out is how seamlessly AI automation is woven into each step, slashing traditional timelines. Imagine going from brainstorming a campaign on Monday to having it live by Monday evening - no more getting bogged down by endless meetings and edits. When you’re good, traditional big business timelines of things taking days or weeks can suddenly happen in a matter of hours.
This streamlined approach encourages teams to take action and experiment while staying organized.
The framework lays out four actionable steps:
Start by identifying repetitive tasks that can be automated, such as writing ad copy or scheduling social posts.
Explore AI tools for efficiency.
Launch a test campaign to experiment with creative ideas.
Treat AI as a collaborator by guiding it with clear instructions and reviewing its outputs.
Reliablesoft’s reputation adds weight to their process. With over two decades of experience in digital marketing, they’ve been a Google Partner since 2002, and their expertise has been featured in Forbes and HubSpot [8]. In an industry crowded with self-proclaimed experts, their proven track record makes a difference.
The numbers backing their approach are hard to ignore. Companies prioritizing content marketing are 13 times more likely to see a positive ROI, and content marketing generates three times as many leads as other channels while costing up to 62% less [10]. These stats reflect real, measurable results.
Another reason this framework resonates is its emphasis on creating meaningful content. It’s not just about pushing out material - it’s about delivering value that educates, entertains, or inspires. As Dr. Jeff Haddox, a marketing instructor at SNHU, explains:
"A compelling story is the key to enticing your audience to engage with your content" [9].
The focus on tracking and optimization also stood out. Tami Brouillette, an SNHU adjunct instructor and owner of Contented Media, puts it perfectly:
"It's the best way to see if you're progressing toward your goal. If the goal is the destination and the strategy is the map, key performance indicators (KPIs) are the street signs that direct you to your final destination" [9].
Reliablesoft’s vibe marketing process feels like the perfect answer to modern marketing challenges. It offers a clear, AI-powered path to move from outdated, chaotic strategies to efficient and measurable campaigns - all built on proven principles rather than empty promises.
While diving into AI-powered marketing automation, I stumbled upon Chatbase's vibe marketing series, which offers a refreshingly practical take on how vibe marketing works. Unlike other resources that get bogged down in abstract ideas, Maxwell Timothy from Chatbase delivers actionable insights, cutting straight to implementation.
This series redefines vibe marketing as more than just a trendy concept - it’s a mindset shift designed to eliminate inefficiencies. As Timothy explains:
"Vibe Marketing is what happens when marketers start thinking - and executing - like AI-native teams." [11]
The focus here isn’t simply on working faster but on removing the bottlenecks that slow down progress. It’s about streamlining processes to achieve more with less effort. For instance, traditional marketing teams might require 5–15 people to execute a campaign, but with vibe marketing, a single person can handle 80% of the workload. Campaign timelines shrink from weeks to days, and instead of creating 2–3 content variants, you can generate 10 or more [11].
The series doesn’t just stop at theory - it includes real-world examples that showcase these principles in action. Take Camping World, for instance. By implementing an AI virtual assistant named "Arvee", they achieved a 40% increase in customer engagement while slashing wait times to just 33 seconds. Similarly, Eye-oo, an online eyewear retailer, saw a 25% boost in sales and reduced customer wait times by 86% [11].
Timothy’s approach to execution struck a chord with my own experiences in community building. He emphasizes that:
"Vibe marketing isn't about shortcuts - it's about eliminating inefficiencies that slow down progress." [11]
The process begins with auditing your current marketing stack to identify pain points. Then, AI is introduced strategically to tackle those bottlenecks. Tools are used to quickly generate visuals, ad copy, email headers, social media posts, and even landing pages, all with remarkable speed and efficiency [11].
What truly sets Chatbase apart is its focus on chatbots as powerful marketing tools. Their platform enables the creation of AI chatbots that can market products, upsell based on conversation flow, capture leads, and guide users through sales funnels like a digital salesperson. These chatbots, trained on FAQs, product documentation, and marketing content, can pitch, persuade, and convert customers effectively [11].
The series also features success stories from companies like Zalando, which increased product clicks by 23% and wishlist growth by 40% using AI-driven personalized fashion advice. Another example is Windtree, which now processes over 10,000 customer complaints per month with response times that are 10 times faster than before [11].
As someone who has spent time evaluating marketing tools and strategies, I appreciate how this series balances bold ambitions with practical advice. Timothy acknowledges that traditional marketing still has its place for large-scale, high-budget campaigns, but positions vibe marketing as the go-to solution for speed, efficiency, and modern tools.
For marketers ready to move beyond traditional approaches and embrace AI-powered efficiency, Chatbase’s series offers both the mindset and a few tools to make that leap. These lessons on rapid execution naturally set the stage for discussions about measuring community health and impact frameworks.
After diving into these all these resources, it’s clear that vibe marketing is reshaping how we connect with audiences in a meaningful way and these 4 helped me the most. What stood out most was the emphasis on substance over flashy trends - a refreshing shift in a world often driven by instant gratification.
Plus with AI doing everything for us these days, it’s important to know what’s getting written, recorded and shared by real human beings.
The tools and frameworks outlined here create a clear pathway for anyone looking to master vibe marketing in my humble opinion.
James Dickerson’s philosophy of "boring but effective" strategies serves as the backbone of these tools, but the real power is knowing this information well enough now to get ahead of the tidal wave that’s coming for all work related roles, marketing especially.
As James aptly puts it:
"There’s an entire class of marketers (heck knowledge workers generally) having an “AIdentity” crisis right now They get threatened when they their prior knowledge base is completely democratized and they see people out maneuvering them with AI." [20]
Yes, things are wild and only going to get crazier. But being in this game now means that you can embrace the change before most, and benefit earlier than most as well. And community does help bring that utility to life in a new and powerful way.
The Vibe Marketers community is now over 3000 members strong as of writing this, and that is a testament to this mindset. Beyond the numbers, the community thrives on meaningful interactions and a shared focus on steady, trust-based growth rather than chasing fleeting wins.
And don’t miss out on joining The Vibe Marketers Community - a space where the noise fades, and meaningful, results-driven conversations take place.
The bar to get exceptional results has never been lower yet most aren’t doing anything about it. Check out these resources, and I hope they help you.
Vibe on my friends!
Founder, ProveWorth
Matt Burns is the founder of ProveWorth. He writes about online communities and helps people find trusted groups through honest, member-driven reviews.
I joined out of curiosity and the demand for learning. The community isn’t flooded with noise or empty hype. It’s full of builders who are genuinely sharing insights, systems, and workflows that work. What surprised me the most? The culture. There’s no posturing. No need to prove yourself. Just results-driven people helping each other grow.
It’s not a group of marketers shouting over each other, though yes people often just want to focus on their own problems first. But even then, you learn a lot from what people are asking about. The members I’ve connected with are creators, solopreneurs, freelance consultants, and operators who care more about traction than attention. Everyone’s focused on building something real whether it’s an audience, a business, or a system. If you want to surround yourself with signal, not noise, this is one of the best communities I’ve found.
You get access to a curated Skool filled with: -AI-powered workflow templates -Live calls with James and collaborators -Member-led experiments and insight sharing -A focused, distraction-free space to build your marketing like a system—not a guessing game It’s honestly like having a low-noise, high-signal marketing think tank in your pocket.
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Discover how Crust & Crumb Academy redefines bread baking education with personalized feedback, science-based techniques, and a community-focused approach.
This ProveWorth audit finds that Fuze Dance School Plus is a highly structured, high touch bachata training community that consistently delivers real technical and confidence gains for committed students. Across all five ProveWorth trust lenses, Fuze scores strongly on transformation, leadership integrity, community health, design quality, and an emerging but solid public reputation, with a few caveats around its boutique size and reliance on the founding instructors.
Yes. In fact, I think it works best for solo operators. Why? Because the whole philosophy is about removing inefficiencies, automating what you can, and focusing your time on building trust and delivering value. With AI tools and frameworks shared inside The Vibe Marketers community, you can move 5x faster without sacrificing quality or authenticity.
At ProveWorth.com, I audit and recommend communities that aren’t just popular but filled with good people and led by a strong team. I look at five key trust signals: integrity, transformation, design, community health, and reputation. The Vibe Marketers checks all five. My goal is to help more people avoid hype traps and find the communities that actually deliver. If you want more like this, ProveWorth is where I publish my findings.
Inside the community, I found: -AI automations that write, repurpose, and distribute content while I sleep -Chatbot flows that qualify leads without endless back-and-forth -Systems for content distribution that don’t rely on social virality -Prompts and templates that help me get out of “blank page” paralysis If you’re someone who wants leverage but doesn’t want to live on social 24/7, this stuff is gold.
100% absolutely the time is now. If you wait, you’ll be reacting to what others are doing. The brands and creators who are already building their systems around vibe marketing and AI will dominate the next wave of attention. This is your chance to get ahead of that curve and being part of a trusted community like The Vibe Marketers gives you an unfair advantage.
Vibe marketing takes a different path from traditional marketing by focusing on emotional connections rather than just highlighting a product's features or benefits. Instead of simply explaining what a product does, it crafts a mood, an aesthetic, and a sense of belonging that resonates deeply with people’s emotions and identities. This strategy works well because it builds a foundation of genuine trust, making it easier for brands to shine in a busy, competitive market. By fostering a sense of community and shared values, vibe marketing creates lasting loyalty and meaningful relationships with its audience.
Using AI tools for vibe marketing can make campaigns smoother and more effective, and finding the right community can make all the difference. Here's how: AI content creation tools like ChatGPT or Canva's AI features speed up the process of crafting engaging copy and visuals, reducing the need for manual effort. Automation platforms such as Zapier or Creatify take care of repetitive tasks, streamlining workflows and simplifying the management of multi-channel campaigns. AI-driven ad optimization tools like Google's Smart Bidding or Facebook's AI systems adjust ad placements and budgets in real time, helping you get the best results with minimal hands-on involvement. By leveraging these tools and sharing insights with other community members, marketers can save time, lighten workloads, and concentrate on the bigger picture - strategy. This makes campaigns not only faster but also more efficient and easier to scale.
Brands that lean into vibe marketing aim to spark emotional connections and deliver experiences that feel relevant and relatable. This approach often translates into stronger customer loyalty and higher engagement levels. For example, some SaaS companies have tapped into AI to design campaigns that stir emotions like confidence or playfulness. This allows them to scale their marketing efforts efficiently, even on tighter budgets. Instead of spotlighting technical features, these brands focus on emotional appeal, which leads to quicker campaign rollouts and stronger audience trust. The bottom line? Build a consistent and genuine brand vibe, use tools like AI to simplify content creation, and connect with your audience on a personal level. These strategies lay the foundation for lasting relationships.
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