Published Last updated
What automated review requests actually produced
Three NiceJob case studies report hundreds of new Google reviews. Here is what each one counted, and the one percentage that needed fixing.
Founder, ProveWorth
Key Takeaways
- 1NiceJob reports Miller's Tree Service rose from 151 to 1,042 Google reviews, an increase of about 590% and 6.9 times the start.
- 2All three case studies were published by NiceJob, which sells the software, so every number is vendor-reported.
- 3None of the cases measured new customers, revenue or a rating change caused by reviews. They report review counts.
- 4At Miller's, 523 reviews came from the second, third and final reminders, as reported by NiceJob.
- 5Copy the automatic, consented request that stops when the customer clicks or replies. Skip any plan that pays staff by review count.
In three NiceJob case studies, automated review requests produced hundreds of extra Google reviews over months or years, and no measured customers. The biggest jump: Miller's Tree Service went from 151 Google reviews to 1,042, as reported by NiceJob, the company that sells the software. That is 891 more, a 590% increase (6.9x).
Below is what each case counted and what a business owner can copy. For the how-to, start with Google review automation.
What did Miller's Tree Service report?
NiceJob reports that Miller's started with 151 Google reviews and reached 1,042 with a 4.9-star rating in under two years.
The campaign is NiceJob's automated four-step reminder sequence by email and text. As reported by NiceJob, here are the reviews each step produced.
| Step | Reviews NiceJob reports |
|---|---|
| First text request | 342 |
| Second reminder | 277 |
| Third reminder | 205 |
| Final reminder | 41 |
The page says 523 reviews came directly from automated follow-ups. That is the last three rows added together (277 + 205 + 41). The four rows total 865, which is a little under the 891 the page's own counts imply. NiceJob doesn't explain the gap.
Now the math on the headline. Everything here is arithmetic on NiceJob's counts.
| What you want to know | Working | Result |
|---|---|---|
| Reviews added | 1,042 minus 151 | 891 |
| Increase | (1,042 minus 151) divided by 151 | 5.9, so 590% |
| Today against the start | 1,042 divided by 151 | 6.9 times |
| Share from the three reminders | 523 divided by 865 | about 60% |
NiceJob's headline prints 690%, which is the new total as a share of the start. The increase is 590%. Checking a percentage like this takes one calculator and a minute.
What did Good Guy Plumbing report?
NiceJob reports that Good Guy Plumbing grew from 10 Google reviews to more than 1,400. The business replaced manual review emails with a Housecall Pro integration that sends a request automatically after completed jobs. NiceJob says its campaign alone generated 1,008 additional reviews.
Those counts cover several years. The page gives a start but no end date, so no per-month rate can be worked out, and I haven't tried.
What did My Garage Floor Guys report?
NiceJob and SendJim report that this garage-floor coating business went from 17 reviews to more than 600 after it adopted NiceJob, with a 4.99 average. A review request goes out right after a completed job: one text message, then three emails.
The same story includes a 10x ROI. That figure belongs to a separate postcard program, and the page gives no method for it. The page also notes that the business's co-owner is CEO of SendJim, the postcard company. The 600 reviews belong to the review program as a whole.
What did none of the three measure?
New customers, revenue and rating changes caused by the reviews. All three cases report review counts, and a count is where the claim stops.
Reviews are not customers. A page with 1,042 reviews might win work a page with 151 would have lost, and it might not. These cases don't say, and nothing in them can show how many of the reviews would have arrived without the campaign.
All three were published by NiceJob. That makes them useful accounts of what happened and a weak basis for a promise.
What can a business owner copy?
Four things hold up, whatever the headline numbers do.
- Send the request automatically after the job. Good Guy Plumbing's change was replacing manual emails with a trigger. A request that depends on someone remembering will lose to one that doesn't.
- Follow up, and keep it short. At Miller's, the three reminders after the first text account for about 60% of the reviews NiceJob attributes to the sequence. ProveWorth's trust page says it sends one request and one reminder by default, and you can set up to three reminders. Nothing sends before 9am or after 7pm where the recipient is, and a click or a reply ends the sequence that day.
- Do the math on every percentage. New divided by old, minus one. Write the baseline down before you start so you have something honest to compare against.
- Keep pay out of it. Read whether you can offer incentives for Google reviews and what review gating is before you design a sequence.
Your review link and QR code are the other half of the job, and that guide covers them. For the wider picture of which customer-winning tactics have numbers behind them, see how 16 local service businesses won customers. To see where ProveWorth reviews show up for a customer, read what a ProveWorth business page shows.
ProveWorth reads every review before it publishes. You can get your free ProveWorth page, or see how review requests work. The sending rules above are printed on the trust page.
Sources
Founder, ProveWorth
Built ProveWorth - the trust layer for human communities. We surface real reviews from real members across hundreds of communities, so you can find the one that fits and join with confidence.
Frequently Asked Questions
How many reviews can automated review requests bring in?
In three NiceJob cases, hundreds over many months or years. Miller's Tree Service added 891 Google reviews in under two years, as reported by NiceJob.
How do I check a vendor's growth percentage?
Divide the new number by the old one, then subtract 1. For 151 to 1,042, that is 6.9 minus 1, so a 590% increase.
How many reminders should I send?
Miller's used four messages by email and text, per NiceJob. ProveWorth's default is one request and one reminder, with up to three reminders you can add.
Can I reward my crew for reviews?
Be careful. Google's rules on incentives are strict, so read the incentives answer on this site before you tie anyone's pay to reviews.
Do more Google reviews bring more customers?
None of these cases measured customers. They report review counts, so the link to new work is unproven.
ProveWorth
Reviews on your own page
Your business gets a free page and your customers write what goes on it. We read each review, publish it, and email you so you can reply.
Get your free pageSee the websites we buildRelated Articles
How 16 local service businesses won customers
Sixteen public case studies, with who reported each result and what the number actually counted.
Partner offers and events for a pet waste removal business
A dog-care chain lists a 20% perk for a pet waste company, and another company promoted a free dog festival. Here is how to cost and count your own.
What a ProveWorth business page shows
Four live business pages read top to bottom, with what each section prints and what each label means.