How often should I post?

Google sets no required schedule. Post when you have something customers can use, and keep a pace you can maintain.

How long does a post last?

Posts older than 6 months are archived unless you set a date range. An event with no times shows as lasting 24 hours on its dates.

What types of post can I make?

Update, Offer and Event. An Offer gets an automatic View Offer button.

Can I schedule a post?

Yes. Pick the date and time you want it to publish, or set it to repeat weekly, monthly or on a custom schedule.

Why was my post rejected?

Google's list includes a phone number it can't tie to your business, a link to an untrusted site, or content that isn't professional and family-friendly.

Google Business Profile posts: how often

Google doesn't set a posting schedule, so post when you have something customers can use. A seasonal service note beats seven generic posts. Give each post one purpose and one clear next step.

Google offers Update, Offer and Event posts. You can schedule one or set it to repeat weekly, monthly or on a custom schedule. Posts older than 6 months are archived unless you set a date range.

The catch is that no Google page says posting lifts your ranking. Google says local results are mainly based on relevance, distance and popularity. Treat posts as information for the customer who is reading, and take down expired offers before they mislead anyone.

Does posting more help me rank?

Google doesn't say it does. Its ranking page says local results are mainly based on relevance, distance and popularity, and it doesn't mention posts. It doesn't rule them out either, so treat the effect as unknown.

Google also gives no recommended frequency. Any posts-per-week target you see is somebody's habit.

How long does a Google post stay up?

Google archives posts older than 6 months unless you set a date range. Offers and events carry dates and terms you set yourself.

An event with no start or end time shows as lasting 24 hours on the event dates. Expired promises stay your job, so remove them.

What makes a post useful for a service business?

One customer need per post. That can be seasonal preparation, service availability, an event, a real offer or a clear answer to a common misunderstanding.

Before winter, a route service might explain how snow affects visits and what customers should do about access. That beats another generic "we care" post.

Use a real photo, and link to a page where the next step works. An offer for one service shouldn't land on a generic form that never mentions it. Offers and events need correct dates and terms.

What gets a post rejected?

Posts show as Live, Pending or Not approved. Google's restrictions include:

A phone number in the description that Google can't verify as connected to your business.
Links that don't lead to trusted sites.
Content that isn't professional, respectful and family-friendly.
Posts about regulated products, if you are in a regulated industry.

What do I do next?

Open your Business Profile, select Posts, then Add post. Choose a type, add details and select Post. Pick one customer need, write it down, and post it. Pair it with a real photo from the photo size rules.

To check the rest of your profile at the same time, use the Google Business Profile audit checklist.

Posts cover what you offer this week, and ProveWorth gives your business a free page of its own with your customer reviews on it. Start your free page or see how it works.

How often should you post on Google Business Profile?