What size should Google Business Profile photos be?

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Matt Burns avatar

Founder, ProveWorth

Upload JPG or PNG photos between 10 KB and 5 MB. Google recommends 720 by 720 pixels and accepts nothing smaller than 250 by 250. Profile videos can run up to 30 seconds and 75 MB.

Google publishes no maximum pixel size and no aspect ratio rule, so skip any advice that quotes one. A photo should be in focus and well lit, with no significant alterations or excessive filters.

The catch is the content. Photos that break Google's photo and video policies show as Not approved and stay hidden. Show the real work and go light on filters, because Google asks that media represent reality.

What file type and size does Google accept?

Google accepts JPG or PNG photos with a file size between 10 KB and 5 MB.

If an upload fails, check the file type and size first. Some phones save photos in other formats, or as files bigger than 5 MB.

What resolution should my photos be?

Google recommends 720 by 720 pixels. It sets 250 by 250 pixels as the minimum. The recommendation is a target, and anything from 250 by 250 up is accepted.

Google doesn't publish a maximum pixel size, an aspect ratio or a crop rule. Logo and cover photos have no published pixel sizes either. Any tidy figure you see for those is someone else's.

Two behaviors are worth knowing. A logo may not show if your name, address, categories, phone or hours are missing. A cover photo may not appear first, and a low-quality one can be replaced by a customer's photo.

How long can a profile video be?

Up to 30 seconds and 75 MB, at 720p or higher.

Don't confuse that with the video you record to verify your business. That one needs at least 30 seconds, and the verification guide covers the rules.

Why does my photo say Not approved?

Google marks media that violates its photo and video policies as Not approved and hides it. Google asks for photos that show the business as it is, with no significant alterations or excessive filters.

A rejected photo is a different problem from a suspended profile, and the fix is different too. If the whole profile is the issue, read how to appeal a suspension.

What do I do next?

Take a few real photos of your trucks, tools and finished work at 720 by 720 or larger, and upload them. Then see how often to post on Google Business Profile for ways to use them.

Photos show your work, and ProveWorth gives your business a free page of its own to show your customer reviews. Get your free page if you want one, or read how it works first.

Sources

Key takeaways

  • 1Photos must be JPG or PNG, from 10 KB to 5 MB.
  • 2Google recommends 720 by 720 pixels and sets a 250 by 250 pixel minimum.
  • 3Google publishes no maximum pixel size and no aspect ratio rule.
  • 4Profile videos can run up to 30 seconds and 75 MB, at 720p or higher.
  • 5Photos that break the rules show as Not approved and stay hidden.

Related questions

What is the smallest photo Google accepts?

250 by 250 pixels. Google recommends 720 by 720.

What is the biggest file I can upload?

5 MB for a photo. Google publishes no maximum pixel size.

Does Google give an aspect ratio or crop rule?

No. The help page states no aspect ratio or crop rule, so don't trust anyone who quotes one as Google's.

Why isn't my logo showing?

Google says a logo may not show if your name, address, categories, phone or hours are missing.

Is a profile video the same as a verification video?

No. A profile video runs up to 30 seconds. A verification video must be at least 30 seconds and captured live.