Can I appeal more than once?

No. Google says appeals can only be submitted once. Don't file several for the same issue before you get a decision.

How long does an appeal decision take?

Google says review can take up to 5 business days, and the decision arrives by email.

Is evidence required for an appeal?

No, it's optional. If you add it, make sure the business name and address match your profile.

Should I make a new profile while I wait?

No. Google says not to create a new Business Profile for the same business.

What if my whole Google Account is restricted?

Profiles under a restricted account are suspended. Lift the account restriction first, then appeal the profile.

Google Business Profile appeal: how it works

Use Google's Appeals tool, and prepare everything before you press submit. Appeals can only be submitted once. Don't open a new profile for the same business. No one can promise you a reinstatement date.

In the tool you pick the profile and the decision, add optional evidence such as a business license or utility bill, then submit. The decision arrives by email, and review can take up to 5 business days.

The catch is that you get one shot. Fix the real problem first. Then collect the suspension notice, your profile link and your records, because Google says not to file several appeals for one issue.

Where do I start an appeal?

Start in Google's Appeals tool. It shows the decision date, the reason, a link to the policy you broke, whether the decision can be appealed, and its status.

The steps run in this order. Outside the UK and the EEA they are nearly identical.

Open the Appeals tool and confirm the signed-in account.
Select the profile.
Select the decision.
Add supporting information if you have it.
Tick the box that says you're ready to submit.
Select Submit appeal.

Outside the UK and the EEA the tool covers suspended or disabled profiles only. A rejected edit or restricted photo goes through the contact form there.

What evidence should I attach?

Attach records that show the real business. Google's examples are a business registration, a business license, a tax certificate and a utility bill. The name and address should match your profile.

Evidence is optional, and you attach it before you tick the submit box. Share only what the case needs, and use the official tool for it.

Haven't fixed the cause yet? The guide to a suspended Google Business Profile covers why suspensions happen and what to correct first.

What if the appeal is not approved?

The tool shows one of five statuses: Submitted, Approved, Not Approved, Can't be appealed or Eligible for appeal.

If a reinstatement request is denied, Google says it may be able to do one additional review. You can add evidence that wasn't in your original appeal.

If your whole Google Account is restricted, lift that restriction first and then appeal the profile.

What do I do next?

Save the notice, the profile link and your records in one folder before you open the tool. A rejected photo or edit is a different problem with a different fix, so read the photo size and rules page if that is yours.

While Google reviews your appeal, ProveWorth can give your business a free page of its own with your customer reviews on it. You can set up your free page or check how it works.

How do you appeal a Google Business Profile suspension?