Should I put an exact price on my website?

Only if every job really costs the same. Otherwise use a starting price with its conditions, and say what moves it.

What does starting at mean?

It means the lowest price for the simplest version of the job. Say what that version is, such as one dog and a standard yard.

Do prices on my website get me more leads?

Nobody can promise that. Accurate prices can reduce calls from people who aren't a fit, and that is the benefit to count.

Which unit should I use?

Use the unit you bill in, such as per visit, per week or per hour. They are not interchangeable, so name it every time.

Who checks the numbers?

You do. Re-read every price before the page goes live, and again whenever your rates change.

Should you publish prices on your website?

Yes, publish something true. A starting price with its conditions, a short list of what moves the price, or one worked example all count. You don't need an exact quote for every property.

Put the unit next to the number. Poopy Scoopers LLC, a pet waste removal company, lists weekly service from $13 a visit. It says the final price depends on yard size and how many dogs you have. That is a number a customer can use.

Nobody can promise you more leads from this. Accurate prices can cut down on calls from people who were never going to book. Check every number yourself before it goes up.

What can I publish when every job is different?

You have three options, and you can use all of them. Say what moves your price, give a real starting price with its conditions, or show a typical job with its price.

None of them is a promise to quote every property the same way. They tell a stranger roughly where they land before they call.

How do I word a starting price?

Put the unit and the condition beside the number. Poopy Scoopers LLC does it in one line: weekly service from $13 a visit, with the final price set by yard size and the number of dogs.

A per-dog line works too. Yellowstone Pooper Scoopers lists weekly service from $20 a week for the first dog, plus $2.50 a week for each extra dog. It bills the first-visit deep clean by the hour.

A visit, a week and an hour aren't interchangeable, so name the unit every time.

What moves the price?

Whatever makes one job take longer or cost more than another. In those two examples it is the number of dogs, yard size and a first-visit cleanup. Yours might be travel, disposal or optional work.

Give each of those its own line. A customer who can see why two quotes differ doesn't feel tricked by the higher one.

Will prices scare customers away?

Some, and that may be fine. Nobody can promise a lift in leads, so I'd treat a posted price as a filter. Count your calls and bookings for a month before and after, and judge it on the bookings.

What do I do next?

Put the numbers where people read them, on the service page next to the quote form. A $13 weekly visit is $676 over a year, which customer lifetime value for route businesses works through. For the cost side, read how much pet waste removal costs and customer acquisition cost for service businesses.

If you want a site with a quote form under every service, ProveWorth builds and hosts one on your own domain. Your ProveWorth reviews show on the page. See the websites we build or how it works.

Should I publish prices on my website?