customer-acquisition

20 posts tagged with “customer-acquisition”

The title Text back the missed call beside a phone showing a missed call and a green-outlined reply bubble underneath it

How to set up a missed call text back

A short reply to the caller you couldn't answer, what it should say, and the consent rules to check before you switch it on.

Oct 23, 2026

The title Nextdoor business page beside a green-outlined page card marked Free above three houses, with the line The Business Page is free

Nextdoor for a local service business: the free page, the paid options and how to tell them apart

The Business Page is free. Paid promotion is separate, and Nextdoor prints no price for it. Here is how to set up the page and track each result.

Oct 23, 2026

The title Direct mail response rate beside a grid of 100 grey squares with one green square

What is a good direct mail response rate?

No public response rate exists for a local service mailer. One case shows 20 responses on 4,233 cards, and you can measure your own.

Oct 23, 2026

The title ROAS vs ROI beside a tall grey sales bar and a short green bar for what was kept

ROAS vs ROI: what is the difference?

In a hypothetical example, $600 of ads brings in $2,700 in sales and still lose money. ROAS counts the sales. ROI counts what you kept.

Oct 23, 2026

The title What a new customer costs beside two cards: a grey card for a campaign with a cheaper lead and a green-outlined card for a campaign with a cheaper customer

What does a new customer cost your service business?

A worked table, the one-truck example, and the few numbers worth writing down each month.

Oct 23, 2026

The title What is CAC beside a grey $180 spend card with an arrow to one green customer circle

What is CAC, and how do I work it out?

CAC is what you spend to win one new customer. In a hypothetical example, a $180 mailer that lands one weekly customer has a CAC of $180.

Oct 23, 2026

What happened to the Google Guaranteed badge?

Google now describes one Google Verified badge and has discontinued the money-back guarantee. The background check is free.

Oct 23, 2026

The title Local Services Ads vs Google Ads beside a green card marked per lead and a grey card marked per click

Local Services Ads vs Google Ads: which one do I pay for?

Local Services Ads bill per valid lead and Google Ads Search bills per click. Compare them by cost per customer.

Oct 23, 2026

The title What a route customer is worth beside a grid of 52 visit squares, grey for the first 25 visits and green from visit 26, where the spend is paid back

How to calculate what a weekly route customer is worth

Weekly route arithmetic, step by step, with the one number you have to measure instead of guess: how long customers stay.

Oct 23, 2026

The title Door hangers for business beside a door with a green-outlined hanger on the handle and the line Hang it on the door

Door hangers for a service business: what to write and where they go

A layout with one offer and one phone number, three copy examples, the mailbox rule and the nearby-job move.

Oct 23, 2026

The title Every Door Direct Mail beside five houses with a green card above each and the line Postage is $0.26 a piece

Every Door Direct Mail for service businesses: test one ZIP first

Postage is $0.26 a piece on the Retail option. Here is how to pick a route, avoid a permit and test one ZIP Code with the arithmetic shown.

Oct 23, 2026

The title Build the pages people call from beside a wireframe of one service page with five labeled blocks, the contact block outlined in green

Home service SEO: build the pages people call from

One page per job people pay for, the questions it answers, and the SEO work a one-truck business can skip.

Oct 23, 2026

The title Local SEO for small business beside a timeline with dots at day 7 and day 30 and a green dot at day 90

Local SEO for a small business: a 90-day plan you run yourself

Google says you can't pay for a better local ranking. Here is a 90-day routine that takes about 15 minutes a week, and how to judge an agency if you want one.

Oct 23, 2026

The title Start with twenty accounts beside a grid of twenty squares, one green-outlined square marking the account that said yes

How to win commercial accounts from property managers and HOAs

A 20-account list you build by hand, a one-page service brief, and a first email you can adapt and send.

Oct 23, 2026

The title Google Local Services Ads beside a timeline of a missed call, a marker at 20 seconds and a green stretch labeled billed

Google Local Services Ads: what you pay for and who qualifies

Google bills for valid leads, a missed call can count as one, and pet waste removal is not on the category list. Here is what that means for your route.

Oct 23, 2026